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Monday, 12 July 2010

Spot Shortage of HTC EVO 4G Due to Strong Demand


Sprint's new flagship Evo 4G smartphone has been selling well, but the company is also facing some spot product shortages of the phone, according to Dan Hesse, Sprint's chief executive.

At the Forrester Customer Experience conference in New York, Hesse admitted that the company was having issues meeting the high demand for their new high-speed phone. Sold out on Sprint's official website and some of the retail stores, the device is more popular than both the carrier and the handset maker, HTC, had anticipated. Hesse, however, added that he believed the problem was not severe and the company was trying their best to keep up with the demand.

Launched on June 4, the Evo 4G is the first U.S. handset that works over a super-fast fourth-generation (4G) wireless network. The high-end smartphone is powered by Google's Android 2.1 platform, and boasts a 4.3-inch touchscreen, an 8.0-megapixel camera with HD video recording, and 3G/4G mobile hotspot capability. According to Hesse, the device continues to sell briskly even after the launch of Apple iPhone 4, which is exclusively offered by AT&T in the U.S.
 
When asked if the shortfall was a result of a lack of components, Hesse said it was more about stronger-than-expected demand. HTC ascribed the issue to the same reason. In the meantime, the manufacturer is also struggling to provide sufficient stock of another popular model, the Droid Incredible, carried by Verizon Wireless. It is said that the device will not be available until next month.

Despite the limited supply, both HTC Android-based handsets have claimed great success with their popularity among consumers. We could expect these two companies to continue working together and rolling out more killer devices this summer to compete against the iPhone 4.

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