With the boom of smartphones packed with advanced features, many handset manufacturers are so busy focusing on developing new functions and designs that, sometimes they neglect the most important elements of a cell phone: good call quality, stable connectivity and ease of use. According to a recent survey by In-Stat, these elements are exactly what consumers want most on their next phones.The market research firm interviewed 1,300 respondents with the same question: "What features are desired on your next phone". Instead of asking for complex features such as high camera resolution, access to app stores and Wi-Fi connectivity options, most of them voiced desire for a better phone with simplicity and improvement on connectivity and audio quality.
"In many cases vendors have been so focused on making complex camera phones, music phones or mobile Internet devices, they have lost sight of the fact that phone functionality is mediocre at best," said In-Stat analyst Frank Dickson.
In-Stat believes that while a short-term competitive advantage can be brought by new hardware features and form factors, real advantages are created by integrating and improving existing characteristics on handsets.
Meanwhile, large screen with touch sensitivity will continue to gain momentum and become increasingly popular. The ability to customize home screens is quickly becoming a must-have feature as well. Apple’s iPhone and the Android-based Motorola Droid are good examples of devices that excel in both. And based on the findings, digital cameras, speakerphones and GPS are three characteristics that the "ideal phone" should be equipped with.
Still, having only advanced features is not enough to generate long-term revenue. It is time for cell phone manufacturers to put more effort on enhancing basic phone functions, rather than solely emphasizing on developing new futuristic gimmicks.
Tags: iPhone Accessories, BlackBerry Accessories, HTC Accessories, Motorola Accessories, Nokia Accessories, Samsung Accessories
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